National Marketing Operations Appreciation Day April 11, 2023
Initiated by the leader of workflow automation, Zapier, National Marketing Operations Appreciation Day is celebrated on April 11 to appreciate the individuals and technology that help marketing teams thrive in that it recognizes the work involved in marketing campaigns. It also helps in creating awareness about how vital automation in marketing operations planning, execution, and reporting is, thus helping marketers to reset their focus on what is more important.
NATIONAL MARKETING OPERATIONS APPRECIATION DAY HISTORY
National Marketing Operations Appreciation Day was started in 2022 by Zapier and aimed at honoring those who are the power behind a business’s marketing strategy, such as marketing managers, specialists, and analysts. Professionals in marketing operations help create and maintain the systems and tools that are useful in developing and executing successful campaigns.
The concept of marketing operations had existed since the early 20th century when marketers began to try to understand their audiences better. Over the past two decades, marketing operations have quickly expanded to a defined field due to the evolution of available marketing tools and data.
Zapier has been supporting operations systems since 2011 to help marketing teams to run efficiently as they focus on the human side of marketing. Regardless of technical ability, the no-code interface allows anyone to automate marketing ops workflows from data management to triggering email campaigns.
FIVE BENEFITS OF MARKETING OPERATIONS TO THE SUCCESS OF A BUSINESS
Marketing is all about the available data hence marketing ops teams exist to collect, manage and analyze data to ensure the success of marketing teams.
84 % of U.S. marketers agree that automation helps them work with better efficiency. This is according to a Zapier study.
According to McKinsey & Company, when done well, marketing operations provide between 15 and 25 percent improvement in marketing effectiveness based on ROI and customer-engagements metrics.
Since marketing ops teams oversee all your marketing technology, such as implementation, feature enhancement, and usability, marketers can focus on the human side of work rather than getting involved with the tools.
Lindsay Rothlisberger, Senior Manager of Marketing Operations & Email at Zapier, says, “Marketing ops is all about connection. Connecting systems, connecting strategies to tools, connecting customers to the most relevant information.”