National Marketing Operations Appreciation

National Marketing Operations Appreciation Day April 11, 2023

 Initiated by the leader of workflow automation, Zapier, National Marketing Operations Appreciation Day is celebrated on April 11 to appreciate the individuals and technology that help marketing teams thrive in that it recognizes the work involved in marketing campaigns. It also helps in creating awareness about how vital automation in marketing operations planning, execution, and reporting is, thus helping marketers to reset their focus on what is more important.




National Marketing Operations Appreciation Day was started in 2022 by Zapier and aimed at honoring those who are the power behind a business’s marketing strategy, such as marketing managers, specialists, and analysts. Professionals in marketing operations help create and maintain the systems and tools that are useful in developing and executing successful campaigns.


The concept of marketing operations had existed since the early 20th century when marketers began to try to understand their audiences better. Over the past two decades, marketing operations have quickly expanded to a defined field due to the evolution of available marketing tools and data.


Zapier has been supporting operations systems since 2011 to help marketing teams to run efficiently as they focus on the human side of marketing. Regardless of technical ability, the no-code interface allows anyone to automate marketing ops workflows from data management to triggering email campaigns.



  •  Data Management
  • Marketing is all about the available data hence marketing ops teams exist to collect, manage and analyze data to ensure the success of marketing teams.

  •  Efficient Time and Money Management
  • 84 % of U.S. marketers agree that automation helps them work with better efficiency. This is according to a Zapier study.

  • Improved Return on Investment and Customer Engagement
  • According to McKinsey & Company, when done well, marketing operations provide between 15 and 25 percent improvement in marketing effectiveness based on ROI and customer-engagements metrics.

  •  Improvement in Your Tools
  • Since marketing ops teams oversee all your marketing technology, such as implementation, feature enhancement, and usability, marketers can focus on the human side of work rather than getting involved with the tools.

  •  Enable Strategic Connections
  • Lindsay Rothlisberger, Senior Manager of Marketing Operations & Email at Zapier, says, “Marketing ops is all about connection. Connecting systems, connecting strategies to tools, connecting customers to the most relevant information.”

    What You Need to Know About Marketing Industry

    According to the U.S. Census data, the Marketing industry in the United States in 2021 reached a record high aggregated revenue of about $154 billion. Notable poor earnings in 2004 and 2009 can be directly linked to the general economic situation in the country. In 2021, the entire advertising and public relations sector in the U.S. reportedly spent around $95 billion.

    Highest Payroll In the Industry

    Compared to other sub-sectors, advertising agencies perform better by sheer numbers in terms of annual payroll. For instance, in 2020, the amount was quoted at $16.9 billion, followed by public relations agencies with an aggregate payroll of about $6.1 billion.

    Are you a small business operating in the Marketing Industry? 

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     With over 100+ categories to choose from, the award is not influenced by big corporations and has no nepotism, vetting process, or big guys, always winning nature. BASA's independent council of judges only cares about one thing- your work!

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