The United States and Canada celebrate National Coffee Day on September 29th, while other nations mark this day throughout the calendar. International Coffee  Day, observed on October 1st, pledges to help struggling coffee farmers globally make a living.


There’s no clear historical account of National Coffee Day, but September 29th  is believed to have come up as a reminder that people should return to work after a long summer, although it is one week after the first day of fall.

On the other hand, the history of coffee itself can be traced back to the 15th century in Yemen. According to  Dave Egger’s recent book, the Europeans got their first taste of coffee a century later, with Vince leading the way. According to the National Coffee Association, some people reacted to this new beverage with fear and suspicion, with some naming it the ‘bitter invention of Satan. When the coffee came to Vince in 1915, the clergy condemned it, and Pope Clement VIII was called to intervene when the controversy became so great. The Pope tasted the new beverage and found it so satisfying that he gave it papal approval. The first official coffeehouse in mainland Europe -that did not serve latte was opened in Vince around 1645.

Were it not for the Boston Tea Party in 1773, Americans would never have switched tea with coffee, especially when colonies revolted against King George III’s hefty taxes on tea that let coffee in and kicked tea out. In the 1800s, when brothers John and Charles Arbuckle started selling coffee to cowboys in the American West, things began to percolate. James Folger successfully introduced coffee to gold miners in California. Upon returning to San Francisco in 1865, he became a full partner of the Pioneer Steam Coffee and Spice Mills, eventually being called J.A. Folger & Co. in 1872.

Other brands soon entered the coffee market, including Maxwell House and Hills Brothers, as a yearning for “specialty” coffee took hold in the 1960s. PEET began to offer a variety of coffee in 1966 then everything changed when a little Seattle company called Starbucks came in. The coffee market in the U.S. has grown to be an industry worth $45.4 billion, according to Allegra World Coffee Portal’s 2019 Project Café USA report. In the U.S., dry coffee sales topped $9 billion in 2017.


  • Americans consume coffee with a caffeine content of 75%
  • Every day, 66% of women drink coffee
  • Daily, 62% of men drink coffee
  • The coffee plant can live up to 100 years
  • Brazil exports over 5.7 billion pounds of coffee every year.
  • The average American drinks 3.1 coffees each day
  • Daily, 400 million coffees are consumed throughout America
  • Annually, 146 billion coffees are consumed in America.


Activates All Senses

Coffee helps make us feel good and activates all our senses, and the richer the color, whether deep black or deep brown, the more flavorful the brew. When you grind the beans and inhale the earthy smell of the powder as we brew is our daily routine, and in the end, the reward is a sensuous taste of a good, strong cup of joe that takes care of the rest of your day.

Available Anytime, Anywhere

Coffee has gone “designer”; thus, getting your coffee buzzed on is easier now. Thanks to America's coffee capital, Seattle, coffee serves people in the most significant cities and smallest towns. You can always satisfy your craving for coffee through classic Dunkin’ Donuts to Starbucks, or you can get “regular” in New York City or a cappuccino in San Francisco as Caribou holds it in the Midwest and South as Waffle House ensures you get your coffee 24/7.

Helpful to the Brain

Coffee is not just a beverage that fills us up, but it helps our brain produce dopamine and adrenaline, which help improve our memories. According to studies, regular coffee consumption can help reduce dementia by over 65%.

 Statistics of the Coffee Industry

  • In 2023, the Coffee segment revenue will be US$95.58 billion with an expected annual growth of 3.51% (CAGR 2023-2025).
  • U.S. generates the most revenue of US$95,580 million compared with other countries. 
  • Revenues generated in 2023 per person stand at US$283.9 in relation to population figures.
  • By 2025, out-of-home consumption of coffee in bars and restaurants will account for 89% of spending and 21% volume of consumption in the Coffee segment.
  • Volume in the Coffee segment is expected to amount to 1m314.9mkg by 2025 and is expected to experience a growth of 1.4% in 2024
  • The average volume per person in the Coffee segment is expected to reach 3.81kg in 2023.

Are you a small business operating in the Coffee Industry? 

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