Coaches make our lives incredibly easy; therefore, May 1 every year has been designated the Executive Coaching Day to celebrate these coaches. Coaches are the backbone of any business because it is very hard to grow in the professional sector without their expertise and guidance. Businesses are incomplete without executive coaches that ensure we get the correct advice and guidance for personal and professional development. This will enhance contentment and performance, making life easier for the corporate sector. Because of their deep understanding of the world, executive coaches help students create positive life changes.




Based on evidence from the prehistoric cave paintings in the Pyrenees that show men who seem to be taking children on tour, it is believed that the idea of mentorship originated in ancient Africa. However, the term ‘mentor’ was initially used in literature in Homer’s “Odyssey” in 725-675 B.C. The Goddess Pallas Athena takes the form of a Mentor when Odysseus has to leave for the Trojan war and fulfills most mentoring roles like guiding, protecting, and enabling. Socrates (469 B.C. to 399 B.C.) is considered one of the first coaches. Aristotle and Plato emulated Socrates’ way of asking questions. Plato is famous for taking notes about Socrates’s teachings and preserving them for future generations.


During the Renaissance, aristocrats and scientific communities mentored, educated, or financed promising young people to shape and sharpen their skills. In “The History of Pendennis” by Thackeray, the term ‘coaching’ was first used to indicate personal support. The story talks about students who travel in a coach as they receive support from their tutor. Later by the 19th century, paid coaching was established to support sportsmen, and the terms ‘mentor’ and ‘coach’ originated during this period. Coaching refers to the physical, while mentorship mainly relates to knowledge.


The advancement in technology has affected the perspective toward mentorship or coaching. Klages and Baumgarten studied the human’s “inner states” in 1920 to better describe personality and to understand personal support. Feud explained the human mind and developed a theory around human behavior, making development a reality in coaching and mentoring.


  • Business Coaching is More Effective on Phone
  • Contrary to what many believe, doing business coaching on a video or phone call is more effective than through a meetup.

  • Coaches Are Used in Fortune 500 Companies
  • Business coaches are used in between 25% to 50% of the Fortune 500 companies

  • Helping In Achieving Goals
  • With the help of business coaches, you can track your professional and personal goals.

  • Female-Domination
  • Females make up close to 67% of all business coaches.

  •  Highest Number of Coaches
  • Western Europe boasts 35% of business coaches.


     Day for Helpers

    Knowing that we need the efforts of those who help us through the sidelines to make our businesses successful without them getting much credit, this day allows us to recognize them. 

    Promotes Learning

    This day celebrates those who integrate learning into us since learning is an essential yet inevitable part of life.

    Personal Growth

    This day makes growth and dealing with our day-to-day issues much more manageable because business coaches are helpful to our personal and professional development.


     The Business Coaching industry has a market size of US$15.2 billion by revenue in 2023 and is expected to remain steady throughout the year. Between 2018 and 2023, the market size has grown 2.3% annually in the U.S.

    There is a growing demand for executive coaching. The certification is projected to grow at a CAGR of 11.3 percent from 2022 to 2032, surpassing a valuation of US$27 billion in the next decade.

    Are you a small business operating in the Executive Coaching Industry? 

    It's time to get the recognition you deserve. For years most business awards have been focused on celebrating big corporations, but the Best of America Small Business Awards is the only business award for small businesses. Small businesses make up 99% of U.S. companies; this shows how big small companies are for our economy.  

    BASA is the real deal, as it is prestigiously independent and was created with an unwavering love for small businesses. The award aims to showcase the best small businesses' notable efforts in growing and building economies, communities, and a better working world while encouraging more small businesses to get excited about new opportunities.

    With over 100+ categories to choose from, the award is not influenced by big corporations and has no nepotism, vetting process, or big guys, always winning nature. BASA's independent council of judges only cares about one thing- your work!

    The BASA statuette is a hand-made work of art uniquely created in Italy by the internationally acclaimed artist Ithaca. Learn more at www.basawards.com.