As January unfolds, the enthusiasm for setting New Year’s resolutions is palpable, especially if you’ve set goals for your small business. However, let’s acknowledge the unpredictability of business life, where well-intentioned goals may not always align with the reality of our wonderfully chaotic entrepreneurial journeys. That’s why we’re celebrating #DitchYourResolutionDay – a day dedicated to embracing authenticity and finding joy in your business, being exactly what it is and where it is in this current moment.


Today, we’re tossing aside the conventional approach to resolutions and inviting small businesses like yours to join the celebration of embracing the real essence of your brand. Research indicates that around 80% of New Year’s resolutions fizzle out by mid-February. So, let’s release the pressure and redefine success in a way that genuinely aligns with the unique journey of your small enterprise.


Running a small business is an exhilarating rollercoaster, complete with unexpected twists and turns. It’s perfectly okay if your initial business resolutions no longer resonate or if you need to pivot. Let’s embrace the beauty of adapting, growing, and finding new paths that bring genuine happiness to your business endeavors. 


Instead of fixating on grand resolutions, let’s revel in the joy of small wins that shape the everyday victories of your small business journey. Whether it’s successfully implementing a new strategy, taking a moment for team-building, or simply savoring a successful project, these small wins contribute significantly to your business success.  


We encourage you to let go of unnecessary pressure, embrace the uniqueness of your brand, and find joy in the entrepreneurial journey. Life is too short for rigid solutions that don’t contribute to growth. Here’s to being authentically your business navigating the year with flexibility, self-love, and a spirit of entrepreneurial adventure!  



The BASA Awards exist to recognize, celebrate, and promote exceptional small businesses. The BASA Awards showcase the best small businesses for their outstanding work and contribution to their community. With over 150+ categories to choose from, the BASA Awards is one of the largest awards strictly for small businesses in the world.

Learn more about the BASA Awards here