The BASA Awards takes great care in selecting  its judges, who consist of industry experts and entrepreneurs who understand the workings of small businesses. These judges are passionate about the growth of small businesses and are eager to hear your stories and fairly evaluate your entries. They assess your work, uniqueness, and abilities compared to other small businesses in your industry. Factors such as client list, years of operation, and team size are not the only determinants of the success of your entry. All judges follow a strict evaluation process. The process is fair and does not encourage favouritism or nepotism. There will be up to six judges to evaluate each entry based on their expertise. The average score given by all the judges becomes the final score for each entry. You can learn more about the Judging Criteria and Weights and the Score Normalization.