BUILD A BETTER TRADE SHOW IMAGE WEEK

Observed every third week of February, the Build a Better Trade Show Image Week will be observed this year on February 12 to 18. Its objective is self-explanatory. Build a Better Trade Show was founded by Marlys Arnold, who possesses an elaborate experience in organizing, attending, and participating in trade shows. Marlys believes that since participants in shows lack the required understanding and execution, the potential in trade shows often goes untapped. Trade shows greatly benefit business-to-business (B2B) organizations because they offer an opportunity for businesses to expand their market base by involving prospective customers in a way other platforms do not. However, for it to succeed, it requires proper strategy and execution.

HISTORY OF BUILD A BETTER TRADE SHOW IMAGE WEEK

In olden traditions, caravan paths developed as traders traveled through various communities regularly as they sold their commodities and items at the local towns. Hence these local town centers became a center of culture and information; hence it is safe to say that trade has been a principal part of our civilization.

Some of these market centers were permanent, where traders sold their merchandise in settled areas during the day or by using movable carts which were taken back to be kept safely. Other markets were seasonal in that they only existed periodically. In modern culture, bazaars are equivalent to shopping complexes, also called malls.

Every time there is a need for trade and investment between businesses, trade shows provide this environment. These trade shows have particular themes or areas of interest which promote trade between one company and another, sharing interests even though the most critical decider is the list of guests. In these trade shows, vendors seek to create leads and close sales on those leads. It is of more benefit to the participants in these shows if the attendance list is larger and better.

BUILD A BETTER TRADE SHOW IMAGE WEEK ACTIVITIES

1. Learn from Marlys Arnold.
Take the time to read Arnold’s books as you also listen to her podcasts. Build a Better Trade Show Image Week will offer valuable tips if you plan to participate in any trade show.

2. Attend a trade show.
Not only should you listen to podcasts or read books on trade shows, but you should try to have a first-hand experience that is more rewarding. Learn from the best examples, look for the areas that would fit your idea, and incorporate them into your next public display.

3.Do a public display.
After learning, practice by putting up a good trade show; this will expand your business as you help others to learn from you.

ABOUT THE TRADE SHOW INDUSTRY

The Trade Show and Conference Planning industry in the United States is expected to experience a 5.9% growth in 2023, resulting in the addition of 6,970 new businesses compared to the previous year.

Are you a small business operating in the Trade Show Industry?

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