AMERICAN CHOCOLATE WEEK


AMERICAN CHOCOLATE WEEK 

You can never turn down an offer of a piece of cake from a friend, right? That’s why although it is celebrated during the third full week of March annually, most people wish it was celebrated weekly. Chocolate can not be compared to gold-plated, caviar-coated, or truffle-sprinkled food because it fits every meal and every occasion. Eating an entire Hershey’s bar for breakfast sounds patriotic, and being given a whole week for eating, it serves well.

 

HISTORY OF AMERICAN CHOCOLATE WEEK

Chocolate is made out of cacao tree beans mostly found in the rural areas of West Africa, South East Asia, and Central and South America. Since cacao beans are bitter, they must first be fermented to develop flavor, dried, cleaned, and then roasted. Then the shell is removed to nibs grounded to produce cocoa mass, which can be used to make various kinds of chocolate.

 The roots of chocolate can be traced to over 4,000 years ago in ancient Mesoamerica, currently known as Mexico, where Olmec. As one of Latin America's earliest civilizations, it first cultivated cacao plants and turned them into chocolate. Several years later, Mayans made brew from roasted and ground cacao seeds mixed with chilies, water, and cornmeal, resulting in a foamy beverage called ‘xocolati,’ which means bitter water. The Mayans considered chocolate a drink of gods simply because it was so heavenly. 

 Chocolate was first seen in Europe in the 1500s; its popularity has grown ever since. Because of its high price, which only the wealthy could afford then, it was considered an aristocratic indulgence. It was not until the 19th century that lower import duties in the UK made chocolate more affordable to many.

Chocolate is today available in all parts of the world, and each culture has its variation of the confection. Moreover, about 40 to 50 million livelihoods depend on cocoa as chocolate farmers produce cocoa beans of 3.5 million tons.

FIVE FACTS ABOUT CHOCOLATE THAT WILL BLOW YOUR MIND

1. It was used as medicine.
During rituals in Olmecs of Mesoamerica, chocolate was drunk and used for medicine.

2. It's great for a quick energy boost.
Chocolate is rich in carbohydrates, and because it contains traces of alkaloids that are a stimulant, theobromine, and caffeine, it is a great energy source.

3. It's a movie star.
In Alfred Hitchcock’s film 1960, “Psycho,” diluted Hershey’s chocolate syrup was used to represent blood in its famous shower scene.

4. The US loves chocolate.
Over 3 billion pounds of chocolate is consumed by Americans, accounting for more than half of all chocolate consumption globally.

5. Chocolate helped invent microwaves.
American engineer Percy Spencer accidentally discovered the heating effect of a high-power microwave beam and noticed microwaves from an active radar set he was working on began melting the chocolate in his pocket.

ABOUT THE FOOD INDUSTRY

Most of the food consumed today is supplied by a complex world network of various businesses in the food industry, a significant sector of the US economy with an approximate value of over USD 1.5 trillion. According to the USDA, the food and beverage industry is one of the largest manufacturing sectors in the US economy, holding over 4% of the GDP.

Are you a small business operating in the Food Industry?

It's time to get the recognition you deserve. For years most business awards have been focused on celebrating big corporations, but the Best of America Small Business Awards is the only business award for small businesses only. Small businesses like Car Insurance and more make up 99% of U.S. companies; this shows how big small companies are for our economy.  

BASA is the real deal, as it is prestigiously independent and was created with an unwavering love for small businesses. The award aims to showcase the best small businesses' notable efforts in growing and building economies, communities, and a better working world while encouraging more small businesses to get excited about new opportunities.

With over 150+ categories to choose from, the award is not influenced by big corporations and has no nepotism, vetting process, or big guys, always winning nature. The Best of America Small Business Awards’ independent council of judges only cares about one thing- your work!

The BASA statuette is a hand-made work of art uniquely created in Italy by the internationally acclaimed artist Ithaca. Learn more at www.basawards.com.