Jessica, can you sum up what you do in a few lines?

I connect community, tech, and partners to create a thriving ecosystem. That means running both online and in-person events for over 40,000 members in the tech sector—and encouraging more diversity in that space. I also lead a founders' community where entrepreneurs support and learn from one another.

Where does your passion for small business come from?

It’s personal—both my parents were freelancers and small business owners. I’ve seen firsthand how much grit it takes just to keep going. Every small business I’ve ever come across is someone’s passion, their whole world. Supporting that journey through education, connection, or just cheering from the sidelines feels incredibly meaningful to me.

"Small businesses are built with heart. Helping them grow is helping someone’s dream take shape."

There’s a lot of hype around ‘building community’—is it worth it for small businesses? And what’s your best advice for getting started?

Absolutely it’s worth it—but only if your community has a clear purpose. Building a community just to tick a box won’t work. Know why your community exists, what need it meets, and be consistent. Show up for your people regularly, whether that’s through content, events, or support, and you’ll see it grow organically.

Some founders are shy or unsure about networking. What would you say to them?

I totally relate—I used to struggle with networking too. My best tip is the “triangle rule”: join two people already talking. It opens up the conversation naturally. Also, prepare a few questions beforehand and try to connect with people online before the event so you’re not going in cold. It really helps!

Final question—what would make you give a BASA nomination a 10 out of 10? And do you have a word of encouragement for small businesses entering this year?

I’m looking for clarity around results not just what you did, but how you did it and what the outcome was. Show me the stats. Show me the impact. And just as important: share your passion and your “why.” That’s what really sets an entry apart.

"Don’t sell yourself short. You’ve probably done way more than you think—and it deserves to be celebrated."