Phil Herridge is the founder and CEO of Semper Paratus Group, a forward-thinking organisation specialising in AI-powered automation and lead generation. Under his leadership, the company has developed cutting-edge solutions, including SPG Headhunting, which leverages artificial intelligence to streamline recruitment processes and secure top-tier talent with unparalleled efficiency. Phil is also the creator of The Business Review Podcast, and is a recipient of the 2024 BASA Award for Best Entrepreneur of the Year in the AI & Tech category.
The BASA Awards caught up with Phil to find out what makes him tick.
Congratulations! As the winner of the BASA Awards®, what does it mean for you and your team to receive this distinction?
Winning the BASA Awards is a tremendous honor for Semper Paratus Group. It validates our hard work, innovation, and dedication to developing AI-driven solutions that empower businesses. This award belongs to our entire team, whose collective efforts have shaped our success and made a real difference for our clients.
It’s rewarding to see how far we’ve come, and it motivates us to keep pushing boundaries in AI-powered automation and lead generation. We’re grateful to the BASA Awards and excited to build on this momentum for future growth and innovation.
Do you have a mantra or philosophy that you live by?
I wouldn’t call it a mantra, but my mentality was shaped by my experience as a former kickboxing champion, having had 49 professional fights. From a young age, it was drilled into me that to succeed, I had to train three times harder than my opponent and maintain a work rate in the ring that was at least three times as much. This relentless dedication was the only way to guarantee victory. Today, I bring that same mindset into my work, applying unmatched focus, effort, and perseverance to achieve goals and deliver exceptional results.
First job?
I was brought up in a small village shop in North Wales, and from as young as three years old, I was serving and selling to people in one way or another - starting behind the till and eventually progressing to high-level corporate roles as an adult, liaising with billion-pound companies in my professional career. My first proper grown-up job was with Ginsters, where I sold pies and pasties to motorway service stations across the UK. That role taught me the fundamentals of building relationships, understanding customer needs, and closing deals - skills that laid the foundation for my entrepreneurial journey.
What is a goal yet to be achieved?
My goal yet to be achieved is creating an AI-powered workforce capable of managing my business's day-to-day operations. This vision would ensure efficiency and scalability and free up my time to focus on strategic growth, innovation, and, most importantly, creating a better balance between work and home life. It’s an ambitious objective, but I’m committed to building the systems and technology that will make it a reality and then delivering this to the world so that others can benefit from it too.
"I've learned that change is the catalyst for limitless growth—when we embrace it, there's no ceiling to what we can achieve."
Semper Paratus Group is located in Wrexham, Flintshire, United Kingdom. Learn more about them by visiting their website here.
